Privacy Policy

This privacy policy (“Privacy Policy”) generally describes the information Odie Pet Insurance Marketing, Inc. (“Odie”), collects when you access or use its website and any of its applications, products, or services (collectively, the “Services”). It also explains how we use and share the information and what steps we take to protect it.


Please also review the Terms and Conditions that govern your use of our Services.


  1. Information We Collect.

Odie may collect personal information from you to provide or service our insurance products, our Services, and to complete various transactions. This information may include, but is not limited to:

  • Your name, postal address, email address, telephone number, and driver’s license number;
  • Your date of birth, gender, and marital status;
  • Your log-in information when you log into our website;
  • Your billing, credit card, and banking information;
  • Policy coverage, premiums, your payment history, and claims information.
  • Your pet’s name, date of birth, gender, breed, and medical history.

This information may be collected electronically, via email, telephone, over the Internet, through audience surveys, and by forms submitted on our website, such as insurance quotes, claims, accessing your account, and policy updates.


If you use our website, we may also collect information about the browser you are using. This information can include:

  • Your IP address or other device identifying information, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your device; and
  • Information obtained through the use of cookies, flash cookies, web beacons or embedded script.


We may supplement the information we collect about you with information from third parties. This information may include:

  • Information from other sources such as financial, employment, medical or health care, or other third parties; and
  • Information from other reporting agencies and state and federal government agencies, such as state motor vehicle departments and credit reporting agencies.


We treat all information about you, whether received from you or from a third party, in accordance with this Privacy Policy and our Terms and Conditions.


  1. How Do We Use the Information We Collect?

We use the information we collect to provide, maintain, protect, optimize, and improve our Services, and to enhance your user experience. We may also use the information we collect in the following ways:


Everyday Business Purposes:

We use the information you provide to

  • secure insurance quotes, process or service requested or authorized transactions, administer your policy, obtain insurance coverage, report or process claims, and maintain your account(s).
  • communicate with you about products and Services, respond to inquiries, and provide customer support.
  • maintain our database and records.
  • train our employees in connection with providing our Services.


For Our Own Analytic Purposes:

Odie may also use your information to develop new Services, conduct research, to better understand how consumers access the site and engage with us, and create anonymous or aggregated reporting for its own use.


For Our Own Marketing Purposes:

Odie may use your information to update you on new products or Services, send special offers and promotions, provide personalized recommendations and content, measure the performance of marketing initiatives, including advertising and partner landing pages, and understand engagement with our customers.


To Comply with Legal Requirements:

It may be necessary to provide information collected from you to respond to subpoenas, other discovery requests, legal investigations or court orders. We may share information pursuant to a governmental agency or investigatory body request.


  1. How Is Your Information Shared?

Odie does not share, sell, rent or otherwise distribute your personal information except:


With Our Service Providers:

We may share your personal information with other companies and individuals to perform functions or services for us or on our behalf, such as hosting this site, sending e-mail messages, sms messages, managing claims and payments, and making phone calls. These parties are contractually restricted from using any personal information for purposes other than providing services for Odie or on our behalf.


For Administrative and Legal Reasons:

See Section 2 above. Additionally, Odie also reserves the right to disclose or use information if it has a good faith belief that such action is necessary to: (a) protect and defend the rights, property, or safety of Odie or its affiliates, other users of this website, or the public; (b) enforce the Terms and Conditions; (c) respond to claims that any content violates the rights of third parties; (d) respond to claims of suspected or actual illegal activity; (e) detect, address or prevent fraud, security or technical issues; (f) respond to an audit; or (g) conform to the edicts of the law or comply with legal process served on Odie or the site.


  1. How Can You Limit The Sharing of Your Data?

Odie respects your privacy and your right to limit the sharing of your information. The following identifies ways in which you can limit the sharing of your information and data:

You can contact us at any time to limit our sharing by using the contact information at the bottom of this Privacy Policy. Please note, however, that federal law gives you the right to limit only:

  • Sharing for affiliates’ everyday business purposes;
  • Affiliates from using your information to market to you; and
    Sharing for non-affiliates to market to you.
  • State laws may give you additional rights to limit sharing.


You can also opt out of receiving marketing emails by following the instructions in any marketing email or text message you receive.


If you do not wish to allow our website to use cookies or similar technology, you may configure your browser to block them. Please understand that blocking cookies may reduce the functions and Services our website makes available to you.


For more information on how to reject or delete cookies, you should consult with your browser’s or device’s help documentation or visit www.aboutcookies.org. At this time, Odie does not respond to automated signals regarding tracking mechanisms, including “do not track” instructions from your browser. You can also opt out of internet-based advertising by installing a browser plugin from third parties where available.


  1. What Steps Does Odie Take to Protect Your Information?

Odie secures your personal information from unauthorized access, use, or disclosure. Odie uses the following methods for this purpose:

  • SSL Protocol


When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.


We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.


  1. Additional Matters.

Accessing and Correcting Your Information:

Keeping your information accurate and up to date is very important since inaccurate or incomplete information could impact our ability to deliver Services to you. Please let us know about any changes that may be required to your personal information by updating your account profile or by contacting your account executive.


Continued Use of Information:

Even if you are no longer our customer, we may continue to share your information as described in this Privacy Policy.


External Data Storage Sites:

We may store your data on servers provided by third-party hosting vendors with whom we have contracted.


External Links and Third-Party Privacy Policies:

Odie may post links to third-party websites that are governed by their own terms and are not subject to this Privacy Policy. We do not exercise control over these third-party sites and are not responsible for their privacy practices. We encourage you to read the privacy policies and terms of use of any third-party websites you visit. The information you choose to provide or that is collected by the third-party sites is not covered by this Privacy Policy.


Applicability of Privacy Policy to International Users:

The Services are operated in the United States and intended for users located in the United States. If you access this site from a location outside of the United States, your information may be transferred to the United States and you agree to such transfer. Furthermore, you acknowledge that the United States may not provide the same level of protections as the laws of your country.



The Services are not intended for anyone under the age of 18. We do not knowingly collect, use, or disclose information about children under the age of 18 without the consent of their parents or legal guardians. We will delete any personal information collected that we determine to be from a user younger than the age of 18.



For additional information, or if you have questions regarding this Privacy Policy or privacy practices at Odie, please send correspondence to hello@odiepetinsurance.com or via postal mail to:

Odie Pet Insurance
Attn: Legal Department
16100 N 71St Street

Scottsdale, AZ 85254



This Privacy Policy may be revised at any time to reflect changes in the law or in Odie’s business operations. Any changes will be effective immediately upon the posting of the revised Privacy Policy. Sometimes, there may be material changes to this Privacy Policy that we want to apply retroactively. If so, we will notify you and obtain your consent to the extent required by law.


Effective Date: April 29, 2024