Odie Pet Insurance Launches a New Wellness Plan

At Odie Pet Insurance, we believe pet insurance should be simple, affordable, and designed with real pet parents in mind. Since day one, our mission has been to help people take better care of their pets by creating accessible insurance and related pet care products that make a difference.
But we’re more than just an insurance provider. We’re a team of pet lovers who understand the importance of caring for your pet when they’re sick or injured, and also of proactive, preventative care. That’s why we focus on solutions that make it easier for pet parents to stay ahead of potential health issues, avoid unexpected costs, and create healthier, longer lives for their pets.
Introducing Odie’s New Wellness Plan
We’re thrilled to announce the launch of Odie’s New Wellness Plan, available to pet parents with or without a traditional accident & illness policy.
This plan is designed to help pet parents stay on top of routine and preventative health needs. From annual check-ups to vaccines, dental cleanings, parasite prevention, and more, the Wellness Plan provides reimbursement for the care you’re already providing to keep your pet healthy before an illness or injury occurs.
What’s Covered Under The Wellness Plan?
The Odie Wellness Plan is a reimbursement-based wellness program for a wide range of services. The plan includes reimbursements $600 annually, with $150 towards each of the following categories:
- Routine wellness exam & vaccines: Exams and vaccines like Rabies, Bordatella, DHPP, FVRCP, Lyme.
- Testing and parasite prevention: Flea, tick, and heartworm medication, fecal testing, FIV/FELV testing, and heartworm testing.
- Dental Care: Dental cleanings, brushing, scaling, polishing, and approved Veterinary Oral Health Council (VOHC) home products.
- Vitamins and Supplements: Vitamins, AAFCO-approved supplements, shampoos, acupuncture, and chiropractic care.
With the Odie Wellness Plan, there’s no waiting period, no deductible, and reimbursements are straightforward. Plan members can submit their receipt as a claim in their Member Portal, and Odie will reimburse them for eligible services.
A Smarter Wellness Experience In Partnership with Petivity
To make this launch even more exciting, we’re proud to announce a new partnership with Petivity, powered by Purina, a leader in smart pet products and proactive care.
Through this partnership, Odie Wellness Plan members can receive reimbursements for Petivity products and eligible Purina food and supplements. This adds an additional $100 in potential reimbursements ($50 per item), bringing the total plan value to $700.
- Petivity devices and kits: Provides reimbursement for eligible wellness-related kits and devices manufactured by Petivity and listed on the Odie-Approved Petivity and Purina Formulary.
- Purina Food and Supplements: Provides reimbursement for food and supplement products manufactured by Purina and listed on the Odie-Approved Petivity and Purina Formulary.
Together, Odie and Petivity are empowering pet parents with both financial tools and innovative technology to take proactive steps toward better health outcomes for cats and dogs.
Why This Matters for Pet Parents
Life with pets is full of joy, but it can also come with unexpected costs and difficult decisions. Our goal at Odie has always been to reduce that burden so that pet parents can focus on the happiness and the years of companionship.
With the new Odie wellness plan, we’re making it easier than ever to invest in preventative care, detect issues early, and avoid the financial burden of major health problems later on. You’ll see benefits right away, whether that’s through reimbursement for your pet’s yearly visit, a vaccination, or peace of mind knowing you’re taking care of all your bases. Plus, with Petivity, you’ll gain access to deeper insights into the health your pet specifically needs, as well as the ability to monitor their well-being.
What’s Next?
As Odie continues to grow, we’re committed to creating more tools, partnerships, and plans that support a lifetime of proactive care. Ready to learn more or enroll in our new wellness plan? Visit our Wellness page to get started.